The “carrot and stick” approach is an idiom that refers to a policy of offering a combination of rewards and punishment to induce behavior. It is named in reference to a cart driver dangling a carrot in front of a mule and holding a stick behind it.… Read the rest
Memory is a fascinating thing that makes us who we are. It plays a crucial part in our lives in general, and in your life as an English learner in particular.
How good is your memory? Do you think that excellent memory is innate or is it learned?
You will find a brilliant talk on that subject below.… Read the rest
The lesson is based on the talk by Berry Schwartz “The paradox of Choice”. It’s meant for intermediate – advanced students of English.
1. How often do you have to makes choices?
2. Can you count how many choices you did today (online, in a supermarket, at work, at home)?… Read the rest
Before you watch a video about the story of bottled water, ask yourself what you know about it?
Where do you take drinkable water from? Do you drink from the tap or do you buy bottled water?
The following video presentation is made by Annie Leonard.
… Read the rest
She fights for the environment and leads the movement to change the way we make, use, and throw away Stuff.
Do you know the word “PERSUASION”? I must admit, it’s one of my favourite words.
It means “the process of making somebody do what you want or agree with you”. (убеждение)
The verb is “to persuade”.